Virtual Bank
WeLab Bank
Content Designer (UI/UX & Web)
WeLab Bank is one of the most well-known virtual banks in Hong Kong. Since it has no physical branches, the mobile is the core of its banking business.
MAIN
Projects
App UI/UX Design
While I was developing a new product for the WeLab Bank app, I solved multiple users’ pain points by using a great variety of UI/UX design skills. I enhanced the company’s profit by increasing the app’s traffic.
To ensure the app can be approved by HKMA (香港金融管理局) , I applied an unadorned and plain design. Furthermore, I created a prototype to showcase the purchase process.
To ensure the app can be approved by HKMA (香港金融管理局) , I applied an unadorned and plain design. Furthermore, I created a prototype to showcase the purchase process.
Previous
Next
JS Loan Calculator
I wrote the formula with JavaScript after researching for PMT (每月還款額) online.
The PMT and rebate amount can be obtained by the entering loan amount and tendor using a 1.68% APR (年利率).
Lastly, I developed a range slider input function in HTML to encourage customers to provide numerical information.
I also used CSS to set the calculator responsive and fits the corporate identity perfectly.
Try it
Try it
One-page Website
I created a new website for the company to compete in a website design award since the company’s technicians cannot repair the original website’s technical and design issues.
In the new website, I corrected many of the original’s issues, including excessive carousel spacing, low responsiveness, bad text spacing and malfunctioning animations. I cleaned up most of the unnecessary content, resulting in a clean and concise one-page website.
Play Video
R Friends Referral campaign
This is a Bonus Rewards for Referrers and Referees campaign. The campaign is attractive, but the terms for participation are complicated. I decided to create a tutorial video since I was concerned that the customers would find texts and charts too overwhelming and hard to understand.
I turned the campaign details into a storyboard. After preparing the images, I supervised the narration, background music, sound effect and subtitles and completed the video. The video went viral in multiple channels, bringing the company more than 100,000 new customers in one month.
